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Jul
14

FEI LANZÓ SU NUEVA CAMPAÑA #BeOne DE CARA A LOS JUEGOS ECUESTRES MUNDIALES “TRYON 2018”

 

 

A tan solo dos meses de dar inicio uno de los principales eventos de los Deportes Ecuestres, el miércoles 11 pasado la FEI realizó  la presentación de su nueva Campaña  de cara a los Juegos Ecuestres Mundiales de Tryon #BeOne.

Compartimos a continuación el mensaje (en inglés) recibido del Departamento de Comunicaciones de FEI:

“There’s no event quite like it. The FEI World Equestrian GamesTM are the pinnacle of equestrian sport and Tryon 2018 promises to be the biggest yet with an anticipated 1,000 athletes, 1,500 horses and 500,000 spectators from more than 70 countries expected to attend

Equestrian fans, athletes and teams from across the globe will come together to celebrate the sport – as one. 

It’s our chance to unite and promote the unique values and the passionate community that make our sport awe-inspiring and loved worldwide. 

It’s our time to Be Epic. Be Free. Be Fearless. Be Spectacular. Be United. Be Victorious. 

Be One.”

“WEEKLY THEMES

The #BeOne campaign, which officially goes live today, will be promoted across all the FEI’s channels with continuous content and inspirational stories to build momentum as we approach the Games and then retain that excitement with the media and our fans throughout the Games themselves. To bring #BeOne to life we will be focusing on a different ‘Be’ word each week, with a series of content & assets posted across our social & digital platforms as well as the media. These words are:

Be Epic – week of 16 July
Be Free – week of 23 July
Be Fearless – week of 30 July
Be Spectacular – week of 6 August
Be United – week of 13 August
Be Victorious – week of 20 August”

Fuente: Federación Ecuestre Internacional (FEI/Communications Dept,)

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